Sony and TCL announce joint venture, Bravia TVs part of deal
Seemingly out of nowhere, TCL announced it plans to acquire Sony’s home entertainment branch, including TVs and home audio equipment. The two companies are set to enter a joint venture, with TCL controlling a commanding 51% share. As per the press release, the TCL-led venture will “leverage Sony's high-quality picture and audio technology, brand value and operational expertise” combined with “TCL's advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency”. Furthermore, the products will still carry Sony and Bravia branding. The new... from GSMArena.com - Latest articles https://ift.tt/CrEq30m
